While pet food and treats aren’t exactly a pet industry trend, these are everyday items that pets need to survive, and there is an opportunity to find a niche as consumer behavior changes.
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1. Pet Food & Treats
According to the American Pet Products Association, pet food and treats lead the way in terms of spending in the pet industry, with $42 billion in U.S. spending in 2020.
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1. Pet Food & Treats
It is important to keep in mind that with high demand comes increased competition, making it even more critical to carve out a specialized segment of the market.
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1. Pet Food & Treats
Pet care products like organic pet food or specialized treats can help you get in on the current pet industry trends and benefit from a built-in audience.
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2. Pet Supplements
Pet supplements are on the rise as one of the biggest pet industry trends to watch. Items like dog probiotics, pet vitamins, and CBD supplements for pets or companion animals are all part of what people buy to take care of their animals.
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2. Pet Supplements
Interestingly, these general categories of probiotics, vitamins, and CBD are on the rise for humans as well. They want to pass on the benefits to their pets in the same way. For example, searches for CBD for dogs have gone up 7400% over the past five years.
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2. Pet Supplements
Furthermore, 43 percent of pet owners say that they are open to giving their pets some type of CBD product, and there are no signs of stopping as pet parents continue to search for alternative types of health and wellness products for their pets.
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2. Pet Supplements
Options are available for pets now that weren’t available even a few years ago, making the latest pet industry trends exciting and highly sought after.
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3. High-End Pet Supplies
Another niche opportunity for a large part of the pet retail market is high-end pet supplies. People are paying premium prices for unique pet brands and experiences for their pets; everything from frozen yogurt for pet dogs to luxury pet homes is part of the trend headed into the new year.
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3. High-End Pet Supplies
Though some areas are truly niche and can be difficult to build an audience from scratch, Amazon sellers have the advantage of a thriving marketplace to target interested buyers already on the hunt.
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3. High-End Pet Supplies
Pet industry statistics show 67% of US households own a pet, according to a 2019-2020 survey, which is quite a large audience to market to when capitalizing on new trends.
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4. Pet Subscriptions and Online Delivery
In 2020, most people relied on online shopping for everything from their groceries to household supplies. This buying behavior also extends to how they shop for their pets.
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4. Pet Subscriptions and Online Delivery
According to the APPA National Pet Owners survey, 86% of respondents said their use of home delivery and online shopping for pet care products would either remain the same or increase in the coming year.
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4. Pet Subscriptions and Online Delivery
Pet brands and pet shops that bundle their products or set up customers on an automatic subscription to refill supplies are seeing traction as they provide convenience and cost-effectiveness for their loyal shoppers.
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4. Pet Subscriptions and Online Delivery
Pet parents will always need food and supplies for their animals, which means more returning customers and fewer one-off purchases.