5 trends to watch in pet care and products in 2022

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1. Anxiety solutions soar

More time at home during the COVID-19 pandemic has contributed to rising attachment anxiety and behavioral interests among dogs and cats.

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1. Anxiety solutions soar

In fact, demand for training and anxiety solutions is “10 times higher” than pre-pandemic levels, according to Rover Dog People Panelist and Certified Professional Dog Trainer Nicole Ellis. 

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1. Anxiety solutions soar

As we enter a third year of the pandemic, retailers can expect to see a sizable sales increase in calming products and solutions such as calming treats, lick mats and more.

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2. Pet parents go green

With a growing emphasis on climate change, 2022 will see more sustainably made and eco-friendly pet products come to market as pet parents learn more about the carbon “pawprint” of their companion animals.

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2. Pet parents go green

Expect more mindfulness, a ‘how-can-I-reduce’ mentality and eco-friendly products —including sustainable pet food protein sources, packaging and cat litter — to become a priority among pet parents.

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3.  Nutrition goes next-level

Two main factors will drive improvement in pet food nutrition in 2022, according to Rover: The aforementioned increasingly climate-conscious culture and the growing sentiment that pets deserve a healthy, well-balanced diet that fits their needs. 

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3.  Nutrition goes next-level

Consumers will increasingly seek out alternative protein sources with more nutritional benefits and less environmental impact.

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3.  Nutrition goes next-level

Wellness trends will trickle down to pet care, with more options for digestive and immunity support, and rising “human-grade” fresh pet food options. 

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4. The pet tech boom

A growing pet industry market capitalization means more money and innovation will provide pet parents with more technology-based solutions than ever before.

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4. The pet tech boom

Dog-activated video calls, virtual vet visits, smart feeders and collars, microchip-enabled devices, and even online services — like a virtual weight-loss clinic for pets —are already a reality.

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4. The pet tech boom

Expect these new technologies to double down as pet parents seek out tech that delivers convenience, safety and health monitoring solutions in the years to come.

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5. The humanization of pets continues

The growing recognition that “pets are people, too”  continues to grow strong with human comforts and needs — from organic bedding to meal delivery services and telehealth and insurance — crossing over to our pets.

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5. The humanization of pets continues

“If you ask most parents, they’ll say that their top priority is providing their children with happy, healthy and fulfilling lives — and they’ll do just about everything in their power to make that happen. 

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5. The humanization of pets continues

I really think we’re approaching the point where the same can be said for pet parents,” said Jaffe.

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